Marketing Specialist

Full-time

Key Responsibilities:

1. Growth Marketing & Performance Optimization

Develop and execute high-ROI paid marketing campaigns across Google Ads, Facebook, TikTok, and Instagram.
Optimize campaign performance using analytics tools such as Google Analytics, Mixpanel, and Hotjar.
Conduct A/B testing and user behavior analysis to enhance conversion rates and engagement.
Utilize performance marketing techniques to maximize ROI and reduce customer acquisition costs.
Develop data-driven strategies to improve digital marketing KPIs such as CTR, CPA, and ROAS.

2. Customer Acquisition & Lead Generation

Design and implement customer acquisition funnels tailored for SMEs and enterprises.
Drive lead generation through cold outreach, content marketing, referral programs, and strategicpartnerships.
Optimize landing pages and website content to enhance lead conversion rates.
Collaborate with sales teams to ensure seamless lead handoff and conversion tracking.

3. Content Marketing & Social Media Management

Create compelling content, including blogs, case studies, infographics, and social media posts, to reinforce Microvision's value proposition.
Manage SME-focused platforms such as WhatsApp, LinkedIn, and Twitter to build an engaged community.
Develop and execute content strategies that align with audience needs and business objectives.
Leverage video marketing, influencer collaborations, and user-generated content to drive brandawareness.

4. Strategic Partnerships & Collaborations

Establish and maintain partnerships with logistics providers, digital agencies, and complementary businesses.
Collaborate with industry stakeholders to enhance brand credibility and market reach.
Work with sales and business development teams to execute event marketing, sponsorships, andnetworking initiatives.
Identify co-marketing opportunities with strategic partners to expand customer acquisition channels.

5. CRM & Customer Retention

Develop and execute customer onboarding campaigns to ensure seamless adoption and quick value realization.
Leverage email marketing platforms (Mailchimp, HubSpot) to nurture leads and improve retention.
Implement loyalty and engagement programs to enhance customer lifetime value (LTV).
Monitor customer feedback and insights to refine marketing strategies and enhance user experience.

Requirements:

Startup Mindset & Execution Focus – Hands-on, adaptable, and resourceful in a fast-paced environment.
Data-Driven Decision Making – Ability to analyze KPIs (CAC, LTV) and optimize strategies in real- time.
Creative & Strategic Thinking – Expertise in executing high-impact, cost-effective marketing campaigns.
Strong Communication & Storytelling – Ability to craft compelling narratives and present strategies effectively.
Customer-Centric Approach – Deep understanding of SME pain points and decision-making processes.
Regional Expertise – Knowledge of UAE and GCC market trends, consumer behavior, and relevantdigital platforms.
Experience in Digital Tools – Familiarity with marketing automation tools, CRM software, and dataanalytics platforms.

What Sets You Apart:

Ownership & Vision – Proactive leadership in shaping the marketing roadmap with strategic insights.
Team Leadership – Experience in managing design, content, and performance marketing teams forcohesive campaigns.
Sales Alignment – Strong collaboration with sales teams to drive event marketing and lead generation.
Strategic Partnerships – Proven ability to develop relationships with complementary platforms andpartners.
Industry Knowledge – Understanding of e-commerce, SaaS, or digital service models to drive effective marketing strategies.
Innovation & Growth Hacking – Ability to experiment with unconventional marketing tactics to driverapid growth.