Businesses need to create a seamless brand experience, projecting their brand clearly
across the many touch points, channels and devices their customers use. They also need to
leverage analytics and the wealth of data available in and around the business to sense and
shape market opportunities ahead of their competition. Such a digital strategy is an important
step toward becoming an intuitive enterprise.

However, many organizations are left to execute digital transformation through
stand-alone initiatives—often developed in organizational silos—that hinder their ability to deliver a
consistent omni-channel customer experience and leverage data analytics.

Moreover, the age of IoT has left us with a heaps of valuable data elements but also
stringent data regulations that are in favor of individuals generating this data.
Enterprise need to be more transparent and more engaging with their customers,
suppliers and regulatory stakeholders who are keener than ever before to diversify their interest.